diff --git a/targets/brcm2708-bcm2708 b/targets/bcm27xx-bcm2708
similarity index 91%
rename from targets/brcm2708-bcm2708
rename to targets/bcm27xx-bcm2708
index 4d4068ab..d35866ce 100644
--- a/targets/brcm2708-bcm2708
+++ b/targets/bcm27xx-bcm2708
@@ -1,4 +1,4 @@
-include 'brcm2708.inc'
+include 'bcm27xx.inc'
 
 device('raspberrypi-model-b', 'rpi', {
 	manifest_aliases = {
diff --git a/targets/brcm2708-bcm2709 b/targets/bcm27xx-bcm2709
similarity index 86%
rename from targets/brcm2708-bcm2709
rename to targets/bcm27xx-bcm2709
index e5af9c89..5c9bd999 100644
--- a/targets/brcm2708-bcm2709
+++ b/targets/bcm27xx-bcm2709
@@ -1,4 +1,4 @@
-include 'brcm2708.inc'
+include 'bcm27xx.inc'
 
 device('raspberrypi-2-model-b', 'rpi-2', {
 	manifest_aliases = {
diff --git a/targets/brcm2708-bcm2710 b/targets/bcm27xx-bcm2710
similarity index 88%
rename from targets/brcm2708-bcm2710
rename to targets/bcm27xx-bcm2710
index 1cf9ef36..9c641cd0 100644
--- a/targets/brcm2708-bcm2710
+++ b/targets/bcm27xx-bcm2710
@@ -1,4 +1,4 @@
-include 'brcm2708.inc'
+include 'bcm27xx.inc'
 
 device('raspberrypi-3-model-b', 'rpi-3', {
 	manifest_aliases = {
diff --git a/targets/brcm2708.inc b/targets/bcm27xx.inc
similarity index 100%
rename from targets/brcm2708.inc
rename to targets/bcm27xx.inc
diff --git a/targets/targets.mk b/targets/targets.mk
index 42a854fa..a1fa1f2d 100644
--- a/targets/targets.mk
+++ b/targets/targets.mk
@@ -4,8 +4,8 @@ $(eval $(call GluonTarget,ar71xx,tiny))
 endif
 $(eval $(call GluonTarget,ar71xx,nand))
 $(eval $(call GluonTarget,ath79,generic))
-$(eval $(call GluonTarget,brcm2708,bcm2708))
-$(eval $(call GluonTarget,brcm2708,bcm2709))
+$(eval $(call GluonTarget,bcm27xx,bcm2708))
+$(eval $(call GluonTarget,bcm27xx,bcm2709))
 $(eval $(call GluonTarget,ipq40xx,generic))
 $(eval $(call GluonTarget,ipq806x,generic))
 $(eval $(call GluonTarget,lantiq,xrx200))
@@ -25,6 +25,6 @@ $(eval $(call GluonTarget,x86,64))
 
 ifneq ($(BROKEN),)
 $(eval $(call GluonTarget,ar71xx,mikrotik)) # BROKEN: no autoupdater due to missing libplatforminfo support
-$(eval $(call GluonTarget,brcm2708,bcm2710)) # BROKEN: Untested
+$(eval $(call GluonTarget,bcm27xx,bcm2710)) # BROKEN: Untested
 $(eval $(call GluonTarget,mvebu,cortexa9)) # BROKEN: No 11s support
 endif